This color-protective shampoo for color-treated hair gently and effectively lifts away pollutants with plant-based cleansers, while helping support strands from environmental damage—courtesy of Organic Grape Seed Extract and Resveratrol, a natural UV filter extracted from grapes native to Italy. Organic Kelp and Nettle provide essential vitamins and minerals, while Organic Aloe Vera Leaf Juice adds a succulent surge of hydration. Leaves hair stronger, softer and more manageable. Certified to NSF Organic Standard.