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Terms of service

Terms of Service

Last updated: April 26, 2026

OVERVIEW

This website is operated by Williams Natural Foods. Throughout the site, the terms "we," "us," and "our" refer to Williams Natural Foods. Williams Natural Foods offers this website, including all information, tools, and Services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies, and notices stated here.

By visiting our site and/or purchasing something from us, you engage in our "Service" and agree to be bound by the following terms and conditions ("Terms of Service," "Terms"), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/or contributors of content.

Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. These Terms include a binding arbitration provision and class action waiver in Section 19, which affect how disputes between you and Williams Natural Foods are resolved. Please read Section 19 carefully. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any Services.

Any new features or tools which are added to the current store shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change, or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and Services to you.

SECTION 1 — ONLINE STORE TERMS

By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site. Our products are not intended for sale to or use by minors except under the supervision of a parent or legal guardian. If you are purchasing on behalf of a household that includes minors, you accept full responsibility for ensuring our products are used appropriately and in accordance with all label instructions.

You may not use our products for any illegal or unauthorized purpose, nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws). You must not transmit any worms or viruses or any code of a destructive nature. A breach or violation of any of the Terms will result in an immediate termination of your Services.

SECTION 2 — GENERAL CONDITIONS

We reserve the right to refuse Service to anyone for any reason at any time. You understand that your content (not including credit card information) may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.

You agree not to reproduce, duplicate, copy, sell, resell, or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the Service is provided, without express written permission by us.

The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.

SECTION 3 — ACCURACY, COMPLETENESS, AND TIMELINESS OF INFORMATION

We are not responsible if information made available on this site is not accurate, complete, or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete, or more timely sources of information. Any reliance on the material on this site is at your own risk.

This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.

SECTION 4 — MODIFICATIONS TO THE SERVICE AND PRICES

Prices for our products are subject to change without notice. We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time. We shall not be liable to you or to any third party for any modification, price change, suspension, or discontinuance of the Service.

SECTION 5 — PRODUCTS AND HEALTH DISCLAIMERS

Williams Natural Foods sells perishable foods, supplements, sea moss gel, and other consumable health products. By purchasing from our store, you acknowledge and agree to the following:

  • FDA Statement. The statements made about specific products and ingredients on this website have not been evaluated by the United States Food and Drug Administration. Our products are not intended to diagnose, treat, cure, or prevent any disease.
  • Not Medical Advice. The information provided on our site, including product descriptions, blog content, and customer support communications, is for general informational purposes only and is not intended as a substitute for professional medical advice, diagnosis, or treatment. We are not licensed medical professionals. Always consult with a physician or other qualified healthcare provider before making any changes to your diet, exercise regimen, or health routines, or before using any of our products — particularly if you are pregnant, nursing, taking medication, or have an existing medical condition.
  • Allergens and Sensitivities. It is your responsibility to review product ingredient lists and consult with a healthcare provider if you have any allergies, intolerances, or sensitivities. We are not liable for adverse reactions resulting from your use of any product.
  • Product Availability. Certain products may be available exclusively online through the website. These products may have limited quantities and are subject to return or exchange only according to our Refund and Return Policy.
  • Product Display. We have made every effort to display as accurately as possible the colors and images of our products that appear at the store. We cannot guarantee that your computer monitor's display of any color will be accurate.
  • Limitations on Sales. We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region, or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or Services that we offer. All descriptions of products or product pricing are subject to change at any time without notice, at our sole discretion. We reserve the right to discontinue any product at any time. Any offer for any product or Service made on this site is void where prohibited.
  • No Warranty of Results. We do not warrant that the quality of any products, Services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected. Individual results from the use of dietary supplements and natural food products vary and are not guaranteed.

SECTION 6 — RETURNS, REFUNDS, AND PERISHABLE PRODUCTS

Because we sell perishable foods, supplements, and other consumable health products, we cannot accept returns of any product that has been opened, unsealed, or had its tamper-evident packaging compromised. Returns are accepted only for unopened, sealed, in-date products, subject to the conditions set forth in our Refund and Return Policy. Quality concerns regarding opened products are addressed on a case-by-case basis after consultation with the manufacturer.

Full details, including return windows, eligibility, the damage/defect process, and the EU 14-day cooling-off period, are set forth in our Refund and Return Policy, which is incorporated into these Terms by reference.

SECTION 7 — ACCURACY OF BILLING AND ACCOUNT INFORMATION

We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household, or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers, or distributors.

You agree to provide current, complete, and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.

For more details, please review our Refund and Return Policy.

SECTION 8 — SUBSCRIPTION AND AUTO-REPLENISHMENT PRODUCTS

Williams Natural Foods offers subscription and auto-replenishment products through our store. By enrolling in a subscription, you authorize us to automatically charge your saved payment method at the frequency you select (for example, every 30, 60, or 90 days), and to ship the corresponding products to you on a recurring basis until you cancel. The following terms apply in addition to the rest of these Terms of Service:

  • Affirmative Consent. Before enrolling you in any subscription, we will clearly and conspicuously disclose the subscription terms — including the products included, the recurring charge amount, the billing frequency, and how to cancel — and obtain your affirmative consent at checkout.
  • Confirmation. After you enroll, we will send you a confirmation email that summarizes your subscription terms and provides instructions for managing or canceling your subscription.
  • Cancellation. You may cancel your subscription at any time through your customer account, by emailing communications@williamsnaturalfoods.com, or by following the cancellation instructions provided in your subscription confirmation. Cancellations must be made at least 24 hours before your next scheduled order to avoid being charged for the next shipment. Once an order has been processed, it cannot be canceled, but the unopened, sealed product may be returned in accordance with our Refund and Return Policy.
  • Modification. You may pause, skip, or modify the frequency of your subscription at any time through your customer account or by contacting us at communications@williamsnaturalfoods.com.
  • Price Changes. We reserve the right to change the price of subscription products. We will provide advance notice of any price changes by email at least thirty (30) days before the change takes effect, in accordance with applicable law. You may cancel your subscription before any new price takes effect.
  • California Residents. In compliance with California's Automatic Renewal Law (Bus. & Prof. Code § 17600 et seq.), we provide clear and conspicuous disclosure of subscription terms before checkout, obtain your affirmative consent before enrolling you in any auto-renewing subscription, send a post-purchase acknowledgment, and provide a simple online cancellation method that you can use without speaking to a representative.
  • Failed Payments. If a scheduled subscription payment fails, we may attempt to retry the charge and may pause your subscription until payment is successful. We will notify you by email if we are unable to process a payment.
  • Refunds for Subscription Orders. Subscription orders are subject to the same Refund and Return Policy as one-time purchases, including the requirement that products be unopened and sealed for return eligibility.

SECTION 9 — ARTIFICIAL INTELLIGENCE AND AUTOMATED TECHNOLOGIES

We use a range of automated tools and artificial intelligence ("AI") technologies to operate our store, personalize your experience, prevent fraud, and assist our team with customer support and operations. The specific categories of AI tools we use, the types of personal information they process, and your rights with respect to automated processing are described in detail in our Privacy Policy.

By using the Service, you acknowledge and agree that:

  • Some of the content you encounter on our site (including product descriptions, marketing copy, blog posts, recommendations, and search results) may be generated, drafted, or personalized using AI tools, with human review where appropriate.
  • If you interact with a chatbot, virtual assistant, or other automated tool on our site, you may be communicating with an AI system rather than a human team member. You may always request to be connected with a human team member by emailing communications@williamsnaturalfoods.com.
  • AI-generated content may contain errors, omissions, or inaccuracies. You should not rely on AI-generated content (including chatbot responses, automated FAQ answers, or product information) as a substitute for professional medical, legal, financial, or other advice, and you should verify any material information directly with us before relying on it.
  • We do not use AI or automated decision-making to make decisions about you that produce legal effects or similarly significant effects. Material decisions affecting your order, account standing, or refund eligibility involve human review.
  • We do not authorize our AI service providers to use your personal information to train publicly available generative AI models, except as expressly disclosed in our Privacy Policy.

SECTION 10 — OPTIONAL TOOLS AND THIRD-PARTY SERVICES

We may provide you with access to third-party tools over which we neither monitor nor have any control nor input. You acknowledge and agree that we provide access to such tools "as is" and "as available" without any warranties, representations, or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.

Any use by you of the optional tools offered through the site is entirely at your own risk and discretion, and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s). We may also, in the future, offer new Services and/or features through the website (including the release of new tools and resources). Such new features and/or Services shall also be subject to these Terms of Service.

SECTION 11 — SMS AND TEXT MESSAGING TERMS

By consenting to Williams Natural Foods' SMS marketing in the checkout and initiating a purchase or subscribing via our subscription tools, you agree to receive recurring text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us, even if your mobile number is registered on any state or federal do-not-call list. Message frequency varies. Consent is not a condition of purchase.

If you wish to unsubscribe from receiving text marketing messages and notifications, reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you within any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests, will not be considered a reasonable means of opting out. We do not charge for the service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message and data rates may apply.

For any questions, please text HELP to the number you received the messages from. You can also contact us at communications@williamsnaturalfoods.com for more information. We have the right to modify any telephone number or short code we use to operate the service at any time. You will be notified on such occasions. You agree that any messages you send to a telephone number or short code we have changed, including any STOP or HELP requests, may not be received, and we will not be liable for honoring requests made in such messages. To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

Your right to privacy is important to us. You can see our Privacy Policy to determine how we collect and use your personal information.

SECTION 12 — THIRD-PARTY LINKS

Certain content, products, and Services available via our Service may include materials from third parties. Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or Services of third parties.

We are not liable for any harm or damages related to the purchase or use of goods, Services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third party's policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third party.

SECTION 13 — USER COMMENTS, FEEDBACK, AND OTHER SUBMISSIONS

If, at our request, you send certain specific submissions (for example contest entries) or, without a request from us, you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, "comments"), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate, and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.

We may, but have no obligation to, monitor, edit, or remove content that we determine in our sole discretion to be unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene, or otherwise objectionable or violates any party's intellectual property or these Terms of Service.

You agree that your comments will not violate any right of any third party, including copyright, trademark, privacy, personality, or other personal or proprietary right. You further agree that your comments will not contain libelous or otherwise unlawful, abusive, or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third party.

SECTION 14 — PERSONAL INFORMATION

Your submission of personal information through the store is governed by our Privacy Policy.

SECTION 15 — ERRORS, INACCURACIES, AND OMISSIONS

Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies, or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times, and availability. We reserve the right to correct any errors, inaccuracies, or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your order).

We undertake no obligation to update, amend, or clarify information in the Service or on any related website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website should be taken to indicate that all information in the Service or on any related website has been modified or updated.

SECTION 16 — PROHIBITED USES

In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the site or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial, or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; (k) to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet; or (l) to use any automated tool, bot, scraper, or AI-based system to extract, copy, or repurpose content from our site without our express written permission. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses.

SECTION 17 — DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY

We do not guarantee, represent, or warrant that your use of our Service will be uninterrupted, timely, secure, or error-free. We do not warrant that the results that may be obtained from the use of the Service will be accurate or reliable. You agree that from time to time we may remove the Service for indefinite periods of time or cancel the Service at any time, without notice to you.

You expressly agree that your use of, or inability to use, the Service is at your sole risk. The Service and all products and Services delivered to you through the Service are (except as expressly stated by us) provided "as is" and "as available" for your use, without any representation, warranties, or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.

In no case shall Williams Natural Foods, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, Service providers, or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation, lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability, or otherwise, arising from your use of any of the Service or any products procured using the Service, or for any other claim related in any way to your use of the Service or any product, including, but not limited to, any errors or omissions in any content, any AI-generated content or chatbot output, or any loss or damage of any kind incurred as a result of the use of the Service or any content (or product) posted, transmitted, or otherwise made available via the Service, even if advised of their possibility. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.

SECTION 18 — INDEMNIFICATION

You agree to indemnify, defend, and hold harmless Williams Natural Foods and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, Service providers, subcontractors, suppliers, interns, and employees, harmless from any claim or demand, including reasonable attorneys' fees, made by any third party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third party.

SECTION 19 — DISPUTE RESOLUTION, BINDING ARBITRATION, AND CLASS ACTION WAIVER

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS AND REQUIRES YOU TO RESOLVE DISPUTES THROUGH BINDING INDIVIDUAL ARBITRATION RATHER THAN IN COURT.

Informal Resolution. Before filing any claim against Williams Natural Foods, you agree to first contact us at communications@williamsnaturalfoods.com and attempt to resolve the dispute informally. We will attempt in good faith to resolve the dispute within sixty (60) days of receiving your written notice. The notice must describe the nature and basis of the claim and the specific relief you are seeking.

Binding Arbitration. If we cannot resolve a dispute informally within sixty (60) days, you and Williams Natural Foods agree to resolve any and all disputes, claims, or controversies arising out of or relating to these Terms, our Services, our products, our marketing, our communications, or your use of the site through final and binding individual arbitration, rather than in court, except as expressly provided below. The Federal Arbitration Act governs the interpretation and enforcement of this provision. Arbitration will be administered by JAMS (https://www.jamsadr.com/) under its applicable rules in effect at the time the arbitration is initiated. The arbitration will take place in Contra Costa County, California, or another mutually agreed location, or by video or telephone where permitted under the JAMS rules. The arbitrator's decision shall be final and binding, and judgment on the arbitrator's award may be entered in any court of competent jurisdiction.

Class Action Waiver. YOU AND WILLIAMS NATURAL FOODS AGREE THAT EACH PARTY MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, CONSOLIDATED, REPRESENTATIVE, OR PRIVATE ATTORNEY GENERAL ACTION OR PROCEEDING. The arbitrator may not consolidate more than one person's claims and may not preside over any form of representative, class, or collective proceeding. If a court or arbitrator determines that this Class Action Waiver is unenforceable with respect to any claim, that claim (and only that claim) must be severed from the arbitration and may be brought in court, but all other claims will continue to be resolved in arbitration on an individual basis.

Mass Arbitration. In the event that 25 or more similar claims for arbitration are filed against Williams Natural Foods by or with the assistance of the same law firm or coordinated group of counsel within a 60-day period, you and Williams Natural Foods agree that JAMS will administer those claims in batches of no more than 50 claims at a time, and that the resolution of each batch will be coordinated to promote efficiency.

Exceptions. Notwithstanding the above, (i) either party may bring an individual action in small claims court for any claim that qualifies; (ii) either party may seek injunctive or other equitable relief in a court of competent jurisdiction to prevent the actual or threatened infringement, misappropriation, or violation of intellectual property rights; and (iii) any claim that cannot be arbitrated as a matter of law may be brought in court.

Costs and Fees. The party initiating arbitration is responsible for its own filing fees, except that Williams Natural Foods will pay the portion of the filing fee that exceeds the cost of filing a lawsuit in state or federal court for any consumer arbitration where the consumer's claim is for less than $10,000, to the extent required by JAMS rules or applicable law. Each party is responsible for its own attorneys' fees and costs unless the arbitrator awards otherwise under applicable law.

Survival. This Section 19 will survive any termination of these Terms or your account.

SECTION 20 — SEVERABILITY

In the event that any provision of these Terms of Service is determined to be unlawful, void, or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service. Such determination shall not affect the validity and enforceability of any other remaining provisions.

SECTION 21 — TERMINATION

The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes. These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.

If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination, and/or accordingly may deny you access to our Services (or any part thereof).

SECTION 22 — ENTIRE AGREEMENT

The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision. These Terms of Service and any policies or operating rules posted by us on this site or in respect to the Service constitute the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications, and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).

Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.

SECTION 23 — GOVERNING LAW AND VENUE

These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of laws principles. Subject to Section 19 (Dispute Resolution, Binding Arbitration, and Class Action Waiver), any legal action or proceeding arising out of or related to these Terms or the Service that is not subject to arbitration shall be brought exclusively in the state or federal courts located in Contra Costa County, California, and you consent to the personal jurisdiction of those courts.

SECTION 24 — CHANGES TO TERMS OF SERVICE

You can review the most current version of the Terms of Service at any time at this page. We reserve the right, at our sole discretion, to update, change, or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.

SECTION 25 — CONTACT INFORMATION

Questions about the Terms of Service should be sent to us at communications@williamsnaturalfoods.com.

Our contact information is posted below:

Williams Natural Foods communications@williamsnaturalfoods.com 12249 San Pablo Ave, Richmond, CA 94805, USA