William's Natural Foods is a family-owned natural and organic grocery store at 12249 San Pablo Ave in Richmond, California, serving the East Bay since 1971. We carry 4,000+ vitamins, supplements and health products, 200+ bulk items, spices, teas and coffees, and 200+ natural body care, cosmetic and hair care products — plus natural and organic groceries, dairy, mushrooms and raw honey.
Quick facts
- Founded: 1971
- Address: 12249 San Pablo Ave, Richmond, CA 94805
- Phone: (510) 232-1911
- Hours: Monday–Friday 9 AM–7 PM · Saturday 9 AM–6 PM · Sunday 10 AM–5 PM
- What we sell: vitamins & supplements, herbs, bulk spices, teas, coffee, natural body care, natural & organic groceries
- Popular brands: Garden of Life, NOW, Solgar, Nordic Naturals, New Chapter, Life Extension, Ancient Nutrition, Enzymedica, Renew Life, Solaray, Traditional Medicinals, Yogi Tea and 500+ more
- Shop online: free shipping on orders over $100, or order online for in-store pickup
Our story
When William's opened in 1971, Richmond had very few places to buy healthy foods and dietary supplements. The store was founded to close that gap — to make wholesome, natural products accessible to everyone in the community. More than 50 years later we're still at it, and we've grown from a small shop into a Richmond community institution.
Why shop with us
- Knowledgeable staff. Our team helps customers find the right supplement, herb or tea for their goals — just ask.
- Price match guarantee on in-store purchases.
- Better prices and a fuller selection in store, especially bulk spices. Online prices may differ from in-store prices.
- Loyalty program for returning customers, in store and online.
Visit us
We're on San Pablo Avenue in Richmond, near El Cerrito, San Pablo, Pinole and El Sobrante. Looking for something specific? Call (510) 232-1911 to check stock before you come in. Plan your visit →
Read more: The Legacy of William's Natural Foods · FAQ