01What We Carry
- Daily multivitamins — including high-potency formulas and once-daily options, in tablets, capsules, and liquid form for those who prefer not to swallow pills.
- Vitamin D3 — one of the most commonly supplemented vitamins, especially in months with less sun; we stock it in softgels, liquids, and gummies.
- Vitamin C — including formulas paired with rose hips, a traditional whole-food source of the vitamin.
- B vitamins — full B complexes as well as single B vitamins for targeted supplementation.
- Gummy vitamins — a friendlier format that many people stick with more consistently.
Frequently Asked Questions
Do I really need a multivitamin?
It depends on your diet. People who eat a varied diet rich in fruits, vegetables, whole grains, and protein may already get what they need. But many people have gaps — busy schedules, dietary restrictions, or limited food variety can leave shortfalls. A multivitamin is best thought of as nutritional insurance, not a replacement for food.
How much vitamin D should I take?
The NIH Office of Dietary Supplements sets the recommended daily amount at 600 IU for most adults (800 IU over age 70). Many over-the-counter products offer 1,000–2,000 IU per serving. Nearly 1 in 5 people in the U.S. have inadequate vitamin D blood levels according to NIH-cited national survey data, with rates higher in winter and among people with limited sun exposure. A blood test is the reliable way to know if you're low.
What's the difference between vitamin D2 and D3?
Both raise blood vitamin D levels, but D3 (cholecalciferol) — the form made by your skin in sunlight and found in most supplements — is generally considered more effective at maintaining levels over time. D2 (ergocalciferol) comes from plant and fungal sources. Most of the vitamin D products on our shelves are D3.
Is it better to take individual vitamins or a multivitamin?
A multivitamin covers the basics in one step and suits most people. Individual vitamins make sense when you know you need more of something specific — vitamin D in winter, for example, or iron if you've been told you're low. Some people do both: a daily multi plus one or two targeted extras. Our staff can help you think through which approach fits.
Can I get all my vitamins from food?
In theory, yes — a well-planned diet can supply everything. In practice, national dietary surveys consistently show shortfalls in vitamin D, and many people fall short on others depending on their eating patterns. Food first is the right instinct; supplements fill the gaps your diet leaves.
Are gummy vitamins as effective as tablets?
Gummies can be effective, but they have trade-offs: they often contain added sugars, may have slightly lower nutrient amounts per serving, and some nutrients don't survive the gummy format well. Tablets, capsules, and liquids tend to deliver more complete formulas. Gummies win on one thing: people actually take them consistently.
02Visit Us
Vitamins are the backbone of our supplement section, and with hundreds of options it helps to have someone walk you through them. Stop by William's Natural Foods, 12249 San Pablo Ave, Richmond, CA — open Monday through Friday 9–7, Saturday 9–6, and Sunday 10–5. Whether you need a daily multi, winter vitamin D, or help reading a label, our staff are happy to help.
Still Have Questions? Come Talk to Us In Store
The fastest way to get answers is to talk it through in person. Here's how:
This guide is for informational purposes only and is not medical advice. Talk to your healthcare provider before starting any supplement. These statements have not been evaluated by the Food and Drug Administration. This information is not intended to diagnose, treat, cure, or prevent any disease.