Natural Grocery Store for Berkeley Shoppers
If you shop for natural groceries in Berkeley, you already know the usual stops along Shattuck Avenue, Gilman Street, and Telegraph. But a short drive up San Pablo Avenue brings you to a store many Berkeley shoppers haven't discovered yet: William's Natural Foods in Richmond — an independent, family-run natural foods store serving the East Bay since 1971.
William's has earned a loyal following for one thing Berkeley stores can't easily match: a bulk herb and botanical selection with more than 100 herbs, teas, and spices you can buy in the exact amount you want. Whether you need two tablespoons of a hard-to-find botanical for a recipe or a full pound of your everyday tea, the bulk wall lets you take home exactly what you need — no waste, no oversized bags.
Why Berkeley Shoppers Make the Trip
- Bulk herbs and teas: 100+ bulk botanicals, from everyday chamomile and peppermint to hard-to-find roots, barks, and petals.
- Supplements and vitamins: a deep selection of vitamins, minerals, protein powders, probiotics, and sports nutrition at competitive prices.
- 126 free buying guides: our website hosts plain-language guides on everything from magnesium to bulk kava kava, written to help you shop smarter.
- Best of 2026: voted the best health food store in Richmond three years running.
- Independent and local: family-run, not a chain — the kind of store where staff actually know the products.
Getting Here from Berkeley
William's is a straight shot up San Pablo Avenue from Berkeley — head north past the El Cerrito border and you'll find us at 12249 San Pablo Ave, Richmond, CA 94805. Most Berkeley neighborhoods are a 10–15 minute drive. Free parking is available, and the store sits right on the San Pablo Avenue corridor that's easy to reach from I-80 as well.
Visit William's Natural Foods
Address: 12249 San Pablo Ave, Richmond, CA 94805
Phone: (510) 232-1911
Hours: Monday–Friday 9 AM–7 PM, Saturday 9 AM–6 PM, Sunday 10 AM–5 PM
Before you visit, browse our buying guides and Bulk Herbs A–Z to see what's in store.
Frequently Asked Questions
Is William's Natural Foods close to Berkeley?
Yes — the store is on San Pablo Avenue in Richmond, just north of the El Cerrito border, about a 10–15 minute drive from most Berkeley neighborhoods.
What makes William's different from Berkeley natural grocery stores?
The bulk herb and botanical wall is the standout: more than 100 herbs, teas, and spices sold by weight so you can buy the exact amount you want. The store also carries a deep supplement selection and publishes 126 free buying guides.
Do I need to buy in bulk quantities?
No. That's the point of the bulk section — buy a tablespoon or a pound. You decide.