Avalon Organics Lemon Clarifying Shampoo removes dulling build up and gently cleanses as shea butter replenishes moisture to restore natural highlights, brightness, shine and color. We recommend following with our Lemon Clarifying Conditioner provides the best results. 100% vegetarian ingredients. No animal testing. No GMOs, parabens, harsh sulfates or preservatives, synthetic colors or fragrances, phthalates or animal testing.