Visit our store for a wider selection and the best deals or order for pick up - 12249 San Pablo Ave Richmond, CA 94805

BETTER PRICES AND FULL SELECTION OF SPICES AVAILABLE IN STORE

The online catalog is not a reflection of in-store prices.

FOR IN-STORE CUSTOMERS, CALL US TO ASK ABOUT A SPECIFIC PRODUCT IN STOCK BEFORE COMING IN.

(510) 232-1911

Natural Grocery Store for El Cerrito Shoppers | William's Natural Foods

Natural Grocery Store for El Cerrito Shoppers

El Cerrito shoppers have good natural grocery options — but if you haven't been to William's Natural Foods, you're missing the East Bay's standout bulk herb destination. Located just north on San Pablo Avenue in Richmond, William's is an independent, family-run natural foods store that has served the area since 1971, and it's only minutes from the El Cerrito Plaza area.

The reason to come: a bulk herb, tea, and spice wall with more than 100 botanicals you can buy in the exact amount you want. From everyday cooking herbs to hard-to-find roots, barks, flowers, and petals, the selection goes well beyond what most neighborhood stores carry — and you never have to buy more than you need.

Why El Cerrito Shoppers Come to William's

  • Minutes away: straight up San Pablo Avenue from El Cerrito — no freeway required.
  • 100+ bulk botanicals: herbs, teas, and spices sold by weight, from a pinch to a pound.
  • Full supplement department: vitamins, minerals, protein powders, probiotics, and sports nutrition.
  • 126 free buying guides: plain-language guides on magnesium, sleep, stress, bulk herbs, and more.
  • Voted best in Richmond: Best of 2026 health food store, three years running.

Getting Here from El Cerrito

From anywhere in El Cerrito — the Plaza, Fairmont, or the hills — take San Pablo Avenue north into Richmond. You'll find William's at 12249 San Pablo Ave, Richmond, CA 94805, just past the city border. It's one of the quickest natural-food trips you can make, with free parking right at the store.

Visit William's Natural Foods

Address: 12249 San Pablo Ave, Richmond, CA 94805
Phone: (510) 232-1911
Hours: Monday–Friday 9 AM–7 PM, Saturday 9 AM–6 PM, Sunday 10 AM–5 PM

See what's in the bulk wall on our Bulk Herbs A–Z page, or browse buying guides before you visit.

Frequently Asked Questions

How far is William's Natural Foods from El Cerrito?

Just minutes — the store is on San Pablo Avenue in Richmond, directly north of El Cerrito along the same avenue.

What does William's carry that I can't find nearby?

The bulk botanical wall is the biggest draw: 100+ herbs, teas, and spices sold by weight, including many hard-to-find varieties, plus a deep vitamin and supplement selection.

Can I buy small amounts of bulk herbs?

Absolutely — buy as little as you need. The bulk section is built for exact amounts.